Lesson 1: Elephant on the Street
Lesson 2: Head Swap
Head Swap Analysis:
Film Poster Genre Analysis:
Movie Poster ideas:
1. Traveling/Comedy/Drama
2. Crime/Comedy
3. Survival/Comedy/Drama
Task 1 - Film Poster Analysis:
Poster Font and Text Analysis:
1 - Title: When viewing on the poster 'Thor' is what is seen first. The 3D effects used onto the font makes it stand out along with it's unique colours compared with the other fonts in the poster. It's the largest word in the poster alongside 'Ragnarok', however stands out more for it being above 'Ragnarok'.
2 - Title: While 'Ragnarok' is the same size as 'Thor' it is still beneath it making it the second word to look at. It contains also a unique colour scheme which makes it stand out as much as 'Thor'. However, with the word being longer and below 'Thor' our eyes are being sent down the poster.
3 - Release date: This is the part of the poster which would be the most exciting as for it will allow the viewer to know when the movie is being released. While it's size is significantly smaller than the titles, it's still larger than the other text surrounding it; but also contains the same font used for 'Thor' but without the 3D effects.
4 - Studio: After the viewer would look at the more important text judged by the size their eyes would begin to go up. 'Marvel' is a well known company known for making big action super hero movies, this also stands out for the logo being unique with it containing a bright red box around 'Marvel'. This was purposely placed above 'Thor' as for it's known for being a Marvel movie for the text being close to the most looked at part of the poster.
5 - Cast: A cast would be the next text a viewer would look at as for that would be a curious question within their head when looking at the poster. The text of the cast was placed at the top so it's not compacted with the other text below to help it stand out more, alongside the colours being part of the movie poster's colour scheme and evenly spread out through the whole top of the poster.
6 - 3D: These parts aren't as important as the others, however they are still mentioned in colours of the poster's colour scheme so they are not completely forgotten, and rather just used as a reminder. It's also placed in-between the release date so it may catch a viewers eye.
7 - IMAX: This one acts just the same as the 3D, it contains colours of the posters colours scheme, but also placed in-between the release date to catch the viewers eye still. Also while having the movie in IMAX is a good reminder but usually it's known through most movies that they can be viewed in IMAX as well as any cinema.
8 - Credits: While this is placed in-between 'Ragnarok' and the release date, it still is shown as something seen last or not even looked at. This is caused by the change of font with all the letters in the credits being squished together, making it almost unreadable. The text is also only in white and with lowered opacity in comparison to the other text.
Test Photo Shoot:
Mock Up Poster with Test Photo Shoot:
Poster Templates:
Film Poster Idea - Spider Diagram:
Film Poster Mix:
Task 1 - Film Poster Analysis:
Poster Font and Text Analysis:
1 - Title: When viewing on the poster 'Thor' is what is seen first. The 3D effects used onto the font makes it stand out along with it's unique colours compared with the other fonts in the poster. It's the largest word in the poster alongside 'Ragnarok', however stands out more for it being above 'Ragnarok'.
2 - Title: While 'Ragnarok' is the same size as 'Thor' it is still beneath it making it the second word to look at. It contains also a unique colour scheme which makes it stand out as much as 'Thor'. However, with the word being longer and below 'Thor' our eyes are being sent down the poster.
3 - Release date: This is the part of the poster which would be the most exciting as for it will allow the viewer to know when the movie is being released. While it's size is significantly smaller than the titles, it's still larger than the other text surrounding it; but also contains the same font used for 'Thor' but without the 3D effects.
4 - Studio: After the viewer would look at the more important text judged by the size their eyes would begin to go up. 'Marvel' is a well known company known for making big action super hero movies, this also stands out for the logo being unique with it containing a bright red box around 'Marvel'. This was purposely placed above 'Thor' as for it's known for being a Marvel movie for the text being close to the most looked at part of the poster.
5 - Cast: A cast would be the next text a viewer would look at as for that would be a curious question within their head when looking at the poster. The text of the cast was placed at the top so it's not compacted with the other text below to help it stand out more, alongside the colours being part of the movie poster's colour scheme and evenly spread out through the whole top of the poster.
6 - 3D: These parts aren't as important as the others, however they are still mentioned in colours of the poster's colour scheme so they are not completely forgotten, and rather just used as a reminder. It's also placed in-between the release date so it may catch a viewers eye.
7 - IMAX: This one acts just the same as the 3D, it contains colours of the posters colours scheme, but also placed in-between the release date to catch the viewers eye still. Also while having the movie in IMAX is a good reminder but usually it's known through most movies that they can be viewed in IMAX as well as any cinema.
8 - Credits: While this is placed in-between 'Ragnarok' and the release date, it still is shown as something seen last or not even looked at. This is caused by the change of font with all the letters in the credits being squished together, making it almost unreadable. The text is also only in white and with lowered opacity in comparison to the other text.
1 - Title: While the part of the title 'Baby' is maintaining the same colour as all the other important text on the poster, it's still the largest piece of text alongside 'Driver' however, 'Baby' stands out more because of it's positioning of it being on top of 'Driver'. But 'Baby' also contains a unique font which is used for both parts of the title, making it the first text to be viewed.
2 - Title: 'Driver' also maintains the same colour for the other important text but is viewed after 'Baby' for it's positioning being underneath it. This part of the text also includes the same font as 'Baby' making the viewer understand that this is part of the title.
3 - Tagline: The tagline doesn't consist of the same font as the title, but still consists of the same colour, still making it important. The positioning of the tagline is helped alongside the title, as for the viewers eyes would go down as reading the title to see the tagline underneath the end of the title.
4 - Directer / Writer: This would be the next thing to of viewed because of it's placement and still containing the same colour, after viewing the end of the tagline the viewers eye would be brought back up as from reading the title and seeing the Directors name in the corner of their eye.
5 - Release date: The release date would be seen next as for it's positioning is not right next to the title, but still in the same corner as it while still having the same colour, and letting it stick out from the production companies and credits.
6 - Cast: After seeing the release date the only left white text would be the cast list, from already viewing the other white text the viewer would already believe that all the white text contains the important information. It would also strike an interest to the viewer if they seem to of like what the poster can offer for the movie.
7 - Production companies: After the cast list none of the other text is white, but now only black, these are least important than the others mentioned but would still be able to see out of the corner of the viewers eye when looking at the release date, but wouldn't be the next thing after the release date due to the colour change.
8 - Credits: This would be the last text to look at or not even look at all because of it's different font, compacting everything together making it almost unreadable, it's only used there just to show gratitude to the people who made the film. This part as well as the production companies also has a lowered opacity, making it even more insignificant.
Font Sheet:
Typography:
Colour Schemes:
Movie Poster Complementary Colours:
Mock Up Poster with Test Photo Shoot:
Poster Templates:
Film Poster Idea - Spider Diagram:
Film Poster Mix:
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